Managing Electronic Media: Making, Marketing, and Moving Digital Content

★★★★★ loved the text! Very easy to comprehend and user friendly. The text also provided a great wealth of information to students and readers alike.

★★★★★ This is a well written guide to the management of media content companies, creative producers, and related media organizations.It covers everything from defining the media industry to managing people and content, leadership styles, marketing creative content, and how the media industry actually works. The information is clear and presented in a useful, thoughtful manner.Each section contains enough high quality, up-to-date information to qualify this book to be used at the Master's level in business. I am going to recommend it to a friend who teaches IS Management in an MBA program - it is that good.The section on managing people is a good example. It gives an overview of the topic, going back to Taylorism and the early days of scientific management. It takes us up through the various letter theories (X,Y, Z, etc.,) and on to more recent views. the difference in managing creative people versus corporate types is also thoroughly discussed.Taken as a whole, this is a very good book to get up to speed quickly on working in the media business today. it will obsolete quickly, but provides a great base for future changes as well.Highly recommended.

★★★★☆ Making, Marking, Moving Digital ContentThis book covers Media Industries and Organizations. It describes in great detail how to lead and manage these companies. In today's world, more and more data is being collected on computers and there has to be a way to manage it.It goes into managing human resources in a level of detail sufficient to describe HR policy for large companies. Anyone setting up a company of this type will find comprehensive information about how to manage your staff, partners, rules and regulations related to these tasks.Financial Management of companies like this are not simple concepts. The book covers structures for managing finances, fundamental financial concepts, key financial documents, financial responsibilities, financial management systems, managerial finance and strategies.Media Consumers - developing audiences, consumers and customers. Developing holdings through research and content development. Work to identify market segments, measuring audiences.Other areas covered in great detail are the following - Managing the Production Process, Strategies for Marketing Content, Packaging, Repackaging and marketing content, Distributing Content, Changing Media Value Chain, Media Industry Business Models, Legal and Regulatory Issues, and Ethical Issues.This book has great advice for anyone who is managing digital media and needs a way to channel the content, develop and manage the holdings, and all the while run a responsible business.